Description: A nod to the matchday ritual by Ajax supporters, the Entrada design captures the atmosphere outside the Johan Cruyff Arena, where songs echo, flares burn, and thousands become one voice. It’s a tribute to the fan culture and tradition that make Ajax unique.
Description: For those who believe the game lives on forever. The Football In Heaven design carries the phrase “Fútbol en el Cielo” and imagines pitches drifting amongst the clouds. A reminder that the beautiful game never truly ends, it simply rises higher.
Description: The Football Romantic design is for anyone who finds poetry in the small details that define football culture, from old stadiums to freshly cut grass. It’s a nod to the fans who cherish the moments statistics can’t capture, when football becomes more than a sport and turns into a love story.
Description: The Canal Ball design captures a quiet football moment in the heart of Amsterdam. Set beneath a bridge at sunset, the design shows a lone ball drifting in the canal, reflecting the beauty of the city and the stillness of streets and waterways across the Netherlands during World Cup matches.
Description: A nod to the matchday ritual by Ajax supporters, the Entrada design on the back captures the atmosphere outside the Johan Cruyff Arena, where songs echo, flares burn, and thousands become one voice. The front features the three Saint Andrew's Crosses from the Coat of arms of Amsterdam. It’s a tribute to the fan culture and tradition that make Ajax unique.
Description: The Football Culture design honours the traditions that shape the game. Bold and minimal, the design places football culture front and centre. From local pitches to generational rituals, it represents the values, pride, and everyday lifestyle of fans who carry the culture forward.
Description: No Pyro No Party is more than a slogan. Born from supporter culture, it pushes back against rules that strip football of its fire and spirit. The design honours the voice of the fans who believe atmosphere cannot be tamed, that the smoke, the colour, and the chaos are part of the game itself. It is a protest against sanitised stadiums, a reminder that football belongs to the people in the stands.
Description: The Pitch Invasion design celebrates the energy of football’s most unforgettable moments, when fans spill from the stands onto the grass. With bold block lettering across the back and boot print graphics on the chest, it nods to that surge from terrace to turf.
Description: This Sunday Afternoon design pays homage to the tradition of Sunday football, a time when matches in the United Kingdom and Europe were regularly played. This design is inspired by the nostalgia of classic match days, and the sense of community that comes with a Sunday afternoon kick-off.
Description: The Río De Pasión design is a tribute to the passion for River Plate from its legendary supporters. The design is inspired by the record-breaking 8 km banner unfurled by fans in 2012, a symbol of loyalty and devotion that stretched through Buenos Aires to the Monumental.
Description: This The Beautiful Game design pays homage to football’s universal identity. Featuring elegant typography, it captures the timeless phrase that unites fans around the world. Simple yet powerful, this design is for those who see beauty in every pass, goal, and unforgettable moments on and off the pitch.
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